About TraceSpeak

We did this work by hand. Now we automate it.

TraceSpeak is a team of automotive software and test engineers. We build AI that makes vehicle software validation faster, more traceable and fully private.

Our story

From the test bench to TraceSpeak.

For more than ten years we worked on international automotive programmes, at companies including Bosch and McLaren, under ASPICE and the industry’s quality standards.

We know the morning after a nightly test run: dozens of failed tests, each one a manual search through reports, bus traces, lab schedules, flash logs and Git history. Hours per failure, repeated by different engineers, and many failures closed as “not reproducible”.

We also know the day before the software release: requirements, test cases, results, builds and changes spread across separate tools, and traceability rebuilt by hand in spreadsheets to prove what was tested and why.

None of this work is creative, and all of it is necessary. It is also exactly what modern AI does well, as long as it understands vehicles and stays inside the company.

So we founded TraceSpeak in 2026 to build it.

Our mission

Automate the ASPICE V-cycle.

So engineers spend their time on engineering, and software reaches maturity faster and at a lower cost.

Vehicle software keeps growing while release cycles get shorter. Manual verification does not scale, and staying competitive depends on automating it.

Why local AI

Your data stays yours.

Vehicle source code and test data are among a manufacturer’s most sensitive assets. We decided from day one that our AI runs on local GPUs inside our clients’ networks, with no cloud and no compromise.

That is why our products runs on a single workstation.

What we believe

Four principles behind every answer.

  • Evidence over opinion

    Every answer shows the checks it is based on.

  • Engineers decide

    TraceSpeak answers and suggests. Your team stays in control.

  • Private by default

    Your data never leaves your network.

  • Built from the bench

    We design for how testing really works, because we did it ourselves.

The team

The founders.

More than 10 years of automotive software and test experience, from Bosch to McLaren.

Nikolay Apostolov

Nikolay Apostolov

CTO

Senior embedded software engineer on large-scale international projects. Specialised in ECU integration, communication architecture, multicore RTOS systems, diagnostics, functional safety and performance optimisation across CAN, LIN and Ethernet networks. Previously at Bosch.

LinkedIn →
Stoyan Nikolov

Stoyan Nikolov

CEO

Test management and test automation background, testing software and systems of next-generation products for automotive infotainment, connectivity, pose estimation, intelligent public transport and iconic Formula 1. 13+ years of defining and executing test strategies that bring prototype technology into production. Previously at Bosch, McLaren, Visteon and Johnson Controls.

LinkedIn →
Founded
2026
Based in
Sofia, Bulgaria
Company
TraceSpeak
Team
2 founders

Talk to the founders.

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